You know white papers generate interest in your products or services. You know case studies (aka customer success stories) are powerful proof of your benefit. And you know that articles establish you and your company as thought leaders in your industry.
So why haven’t you written them?
It’s a huge challenge to produce the volume of materials you know you should be creating to cultivate and retain business. In-house marketing teams are usually stretched too thin. Or already-busy engineers are asked to do the writing (and they probably hate to). Or you simply don’t have someone on your team who can translate between your engineers and your target market.
Regardless of the reason, you’re missing opportunities to engage with customers and clients.
An outside writer can solve your problem. But how do you find a talented writer for your technology? Most writers don’t have the background to understand the nuance of your products or services.
“Kristen has my highest recommendation. You can’t go wrong working with her.”
“Kristen impressed the heck out of me when she wrote the top white paper for a class I taught, with a mark of 99.5! I quickly asked for her help writing several case studies and a white paper.
She has consistently impressed me with her professionalism, common sense, breadth of experience, and knack for getting to the heart of the matter. Plus, she has a great sense of humor that makes every project more enjoyable.
Kristen has my highest recommendation. You can’t go wrong working with her.“
Gordon Graham, Founder of That White Paper Guy, Inc, Author of White Papers for Dummies
I Can Help.
I’m an engineer and a professional writer. I help companies like yours write marketing materials that connect with your customers and clients.
Unlike most writers, I have 20 years of extensive experience in land development and construction. And I have a background in telecom.
I’ve worked for both professional service consultants and the people that hire them. So I know what clients and customers are looking for in services and products.
“She’s truly a copy and marketing unicorn!“
“Kristen’s work is amazing! I’ve had her write case studies, emails, lead magnets and website copy, as well as provide overall funnel analysis.
Whether it’s for consumer products or technical, B2B services, her copy and marketing insights are always spot on… she’s truly a copy and marketing unicorn!”
Keith Trimels, P.E., Owner of Engineer Your Copy
Your firm has projects or services that can solve problems for your customers. I can help you convey your message with written materials that help you stand out to them.
Please give me a call. I’d love to hear about what you need and how I can help.